1900 2039 
p.dbcl@ntt.edu.vn
NTTU – Nguyen Tat Thanh University (NTTU), the communications lead of the ACCEES Project, officially introduces the Project’s brand identity, marking a new step in building a unified and professional image for communication activities in the coming period
The ACCEES Logo – A Symbol of Innovation and Development
The highlight of the brand identity is the ACCEES logo, featuring an upward-pointing arrow that evokes development, innovation, and progress in digital education.
The lines in the symbol create a sense of movement and connection, in line with the spirit of ACCEES – promoting cooperation, sharing experiences, and jointly developing digital competencies in Vietnamese higher education.
The name ACCEES is presented in a modern, clear typeface, combined with the symbol to create an overall identity that is easy to remember and flexible in its application across websites, social media, publications, events, and Project materials.
Three Colours – Three Aspects of a Digital Ecosystem
The brand identity uses three main colour groups: blue, green, and orange, creating a youthful, modern, and energetic overall appearance.
- Blue evokes technology, education, and the future, reflecting the orientation toward developing digital competencies and digital ecosystems in higher education.
- Green represents innovation, connection, and development, emphasising the spirit of cooperation and the creation of sustainable values.
- Orange conveys a sense of dynamism, creativity, and action, reflecting the proactive spirit of innovation and connecting resources to create positive changes.
The combination of the three colours creates an identity system that embodies both the spirit of technology and the elements of people, innovation, and cooperation – important components in the process of building a digital education ecosystem.
A Common Identity for ACCEES Activities
The development of the brand identity provides a foundation for unified communication activities of the ACCEES Project. The new identity system will be applied in workshops, training programmes, networking events, and communication products on digital platforms, contributing to increasing the Project’s visibility within the higher education community.
In its role as the communications lead, NTTU will coordinate with partners and member universities to implement the brand identity across the Project’s activities, while also communicating programmes, initiatives, and outstanding results in the process of promoting the development of the digital education ecosystem in Vietnam. The new brand identity marks the beginning of a shared identity for ACCEES on its journey of connection, innovation, and development.
